Dreyfus To Present MVP Award After Supercoppa Final

Lega Serie A has announced a partnership agreement to sign a partnership agreement with Socios, an all-in-one fan influence and rewards platform for sports enthusiasts around the world. With the agreement, Socios will become an Official Partner of Lega Serie A as well as the main sponsorof the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.

This partnership will officially start with the moment Socios Chief Executive Officer Alexandre Dreyfus presents the MVP award following the conclusion Tomorrow's (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.

The partnership continues to grow on Socios's already extensive presence within Italian football. Socios has already formed partnerships to Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and the Italian national team.

Outside of Italy, Socios's 100+ strong network of partners includes the world's top football clubs FC Barcelona, Paris Saint-Germain, Atletico Madrid, Valencia, Manchester City and Arsenal. In addition to football, Socios's constantly expanding network of sports comprises the UFC, F1 teams, 25 NBA franchises as well as teams like the New England Patriots of the NFL and the New England Revolution of MLS 14 NHL franchises, and top teams from cricket and esports.

"We are extremely pleased to announce our collaboration with Socios an established brand in its field that has been working with the highest level of sport for a number of years now. Through this partnership Lega Serie A proves once again to be ready to seize the opportunities offered through new market opportunities, projected towards the future and innovation and careful to respond to the demands of fans all over the globe" said Luigi De Siervo, the CEO of Lega Serie A.

Alexandre Dreyfus, CEO of Chiliz and Socios, said: "In 2021 we have increased our user base by more than 500%. We also welcomed over a million new users to our platform.

"We've got bigger aims for the next twelve months, and we're delighted to begin 2022 with this important announcement that strengthens our commitment to the Italian sport industry.

"We are looking forward to working together with Serie A, spreading the message about Socios and establishing our superfan community in Italy and across the globe."

Over 1.3M users across 167 nations are using the Socios app to connect with and be rewarded by the teams they admire and support by way of Fan Tokens. Fans Tokens can be described as digital currency which are created on the  blockchain. They give their owners the ability to vote in polls in addition to VIP rewards, special promotions and AR enabled features, games and competitions.

In 2022, Socios's ambition is to bring millions of new fans all over the world to the advantages of Fan Tokens, with new innovations in features, rewards and features being added throughout the year. Socios intends to add more major global sporting organisations to its existing roster as well as launch highly visible global and national advertising campaigns, and grow its sports and entertainment ecosystem substantially over the next 12 months.

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